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Lower Acquires Movoto, Top 5 U.S. Real Estate Portal, to Accelerate National Growth and Build End-to-End Homeownership Platform

On May 13, 2025, Lower acquired Movoto, combining a leading digital mortgage lender with a flagship real estate portal to form a nationwide platform.
This acquisition followed Lower's mission to create a seamless homeownership experience by integrating Movoto's extensive digital reach and consumer connections.
In 2024, Movoto.com attracted more than 150 million visitors and facilitates connections between a vast number of homebuyers and leading local real estate agents, now enhanced by collaboration with Lower’s loan officers.
Dan Snyder, CEO of Lower, described Movoto as an ideal platform that combines advanced technology with local knowledge to streamline and improve the homebuying experience.
The integration creates an end-to-end homeownership ecosystem offering real estate agents, loan officers, and consumers enhanced growth and personalized service nationwide.

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Borger News-Herald

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Lower Acquires Movoto, Top 5 U.S. Real Estate Portal, to Accelerate National Growth and Build End-to-End Homeownership Platform

Acquisition Combines Lower's Mortgage Expertise and Retail Network with Movoto's Digital Reach, Creating Unmatched Value for Consumers and Loan Officers

11 days ago·Borger, United States

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The Truth About Mortgage

Lower Becomes Latest Mortgage Lender to Acquire a Real Estate Portal - The Truth About Mortgage

The year 2025 has been all about mortgage and real estate linkups and vertical integration. Two of the biggest were announced in the month of March, when Rocket acquired Redfin and a few weeks later, Mr. Cooper too. Those moves could propel Rocket back to #1 on the top mortgage lender ranking list, a position… Read More »Lower Becomes Latest Mortgage Lender to Acquire a Real Estate Portal The post Lower Becomes Latest Mortgage Lender to Acquire …

11 days ago

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realestatenews.com

Movoto acquired by mortgage lender Lower

The home search site has been “battling giants” for years, Movoto’s president says. This will give it a boost — and consumers a better end-to-end experience.

12 days ago

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