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Love Makes Car Sales Emotionally Worth Paying More
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Love Makes Car Sales Emotionally Worth Paying More
A new study finds that emotional attachment, not sticker price, drives consumer loyalty, with a Kia minivan and a six-figure Mercedes both making the list of America's most loved vehicles. With new-vehicle prices still hovering near record highs, auto industry analysts have spent years debating how much consumers will tolerate before they walk away. A
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