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LV Unveils World's First 'the Louis' Landmark in Shanghai

Summary by Ecns
Louis Vuitton unveiled the world's first "the Louis", a cultural landmark that combines exhibition, food and retail in Shanghai on Thursday, proof of the allure of Shanghai and China as attractions for international business.

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In just a couple of days, Louis Vuitton showed why he remains a giant of luxury. The parade of the brand in Paris was an absolute spectacle, with Beyoncé and Jay-Z in the front row. Almost at the same time, the brand surprised in Asia, with the arrival of its first store built as a cruise. See more: CEO of Louis Vuitton believes that the future of the market is the “retailtainment”: what is this trend? Shanghai’s huge boat has a concept that int…

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insideretail.com.au broke the news in on Thursday, June 26, 2025.
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