US EditionLouis Vuitton Celebrates 130 Years of Its Iconic Monogram With a New York Pop-Up
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6 Articles
In 1896 Georges Vuitton interweaves two letters, he puts a geometric flora around it and does a very Parisian thing: he transforms self-defense into style, against fakes and in homage to his father Louis. Inside there ends the Paris fin de siècle, between neo-Gothic heraldic and japanism, plus an almost comical detail: the idea also arises from the tiles of the kitchen of Asnières, historical headquarters of the company, a few kilometers from Pa…
Louis Vuitton celebrates its most iconic bags for the 130th anniversary of the LV monogram and presents exclusive special edition collections at the same time.
MAROQUINERIE. For his 130th birthday, the signature design of the Maison Louis Vuitton is reinvented and proves once again that the LV siglé canvas is impervious to trends.
Happy Birthday To LV’s Monogram – For The 130th Time
Reinventing is hard. And perhaps not always necessary. Who even needs new designs when you can successfully just repeat the same logo for over a century? Those Ls, Vs, and little flowers outlived both World Wars, the Great Depression, and Covid-19, I thought my great-grandma had seen it all, but Louis Vuitton has seen more. By January 11th, the monogram turns 130, and I’m sure we’ll keep counting, so what better way to celebrate than a new, a ve…
From stars to geometric lines, stylized flowers and, in the middle, two interlaced letters... These are the elements that make up the emblematic motif of the Louis Vuitton house. Georges Vuitton, son of the famous malletier, imagines in 1... View the continuation of the slideshow on Elle.fr
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