Lotus Unveils Focus 2030 – Reinforcing Brand DNA with an All-New Hybrid-V8 Supercar
Lotus said the strategy will keep a 60:40 PHEV-to-BEV mix in the interim and aims to strengthen resilience amid changing regulations and demand.
- On Monday, Lotus Technology Inc. announced Focus 2030, an evolved business strategy designed to strengthen competitiveness and ensure market resilience amid external headwinds.
- To navigate evolving global regulatory and consumer landscapes, the Company will pursue an agile Multi-Powertrain Strategy targeting an approximately 60:40 volume mix between PHEV and BEV portfolios.
- New proprietary X-Hybrid performance technology launches in Europe in Q4 2026, while the Type 135 all-new hybrid-V8 supercar arrives in 2028 to reaffirm performance DNA.
- Daniel Li, Chairman of the Board of Directors at Lotus Tech and Executive Vice Chairman of Geely Holding Group, said, "Geely has believed in Lotus from the beginning, and that belief has not wavered."
- The brand is now active in 25 markets across APAC and the Middle East, while targeting North America through a strategy anchored in sports cars and SUV market opportunities.
16 Articles
16 Articles
Iconic British automaker Lotus abandons electric car goals with new hybrid plans
Iconic British automaker Lotus has ditched its plans to be an electric-only brand in the coming years with the launch of a new hybrid supercar.Lotus has announced its new Focus 2030 strategy, which will enable the brand to boost its competitiveness and move towards a more sustainable business model.The new strategy is built on four key principles, including brand reinforcement, a multi-powertrain strategy, close partner collaboration and financi…
Lotus Unveils Focus 2030 – Reinforcing Brand DNA with an All-New Hybrid-V8 Supercar - Lotus Tech (NASDAQ:
Focus 2030 targets market competitiveness and sustainable business operations through brand reinforcement and unification, close partner collaboration, financial discipline, and multi-powertrain strategy.New proprietary
Lotus comes to formalize the project of his future supercar. Surprise, it will be hybrid, and not 100% electric. It's a... The article Lotus raises its foot on electric, his next supercar will be hybrid appeared first on Automobile Clean.
Plus: hybrids! China! Personalisation! Better financial discipline!
Coverage Details
Bias Distribution
- 60% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
