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Loss of Millions and Reproach of Hobby: Swarovski Hotel Restarts

Summary by Tiroler Tageszeitung Online
After years of high losses, the German hotel group Dormero has been running the long-standing Swarovski Hotel "MyTirol" since May 2025 and wants to expand further in Austria. The restart in Biberwier has been successful, but the new owner is driving heavy guns against the Swarovski company.
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Tiroler Tageszeitung OnlineTiroler Tageszeitung Online

Loss of Millions and Reproach of Hobby: Swarovski Hotel Restarts

After years of high losses, the German hotel group Dormero has been running the long-standing Swarovski Hotel "MyTirol" since May 2025 and wants to expand further in Austria. The restart in Biberwier has been successful, but the new owner is driving heavy guns against the Swarovski company.

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Tiroler Tageszeitung Online broke the news in on Monday, February 16, 2026.
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