ITV Announce Huge Changes as Lorraine and Loose Women See Episodes Slashed - Liverpool Echo
- ITV announced major changes to its daytime schedule for January 2026, including extending Good Morning Britain and cutting Lorraine and Loose Women episodes.
- The changes respond to a roughly 10% year-on-year decline in TV ratings and show revenues, driven by viewers shifting to streaming platforms.
- ITV will consolidate production of three editorially distinct daytime shows into a single team at a new London studio, sharing resources and operations.
- Kevin Lygo, Managing Director, stated that the changes will enable the integration of news teams and support growth in news coverage at the national, international, and regional levels.
- Approximately 220 production and behind-the-scenes jobs are at risk, but ITV plans to reinvest savings across other programme genres while supporting staff through the transition.
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Total News Sources19
Leaning Left3Leaning Right3Center5Last UpdatedBias Distribution45% Center
Bias Distribution
- 45% of the sources are Center
45% Center
L 27%
C 45%
R 27%
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