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ITV Announce Huge Changes as Lorraine and Loose Women See Episodes Slashed - Liverpool Echo

  • ITV announced major changes to its daytime schedule for January 2026, including extending Good Morning Britain and cutting Lorraine and Loose Women episodes.
  • The changes respond to a roughly 10% year-on-year decline in TV ratings and show revenues, driven by viewers shifting to streaming platforms.
  • ITV will consolidate production of three editorially distinct daytime shows into a single team at a new London studio, sharing resources and operations.
  • Kevin Lygo, Managing Director, stated that the changes will enable the integration of news teams and support growth in news coverage at the national, international, and regional levels.
  • Approximately 220 production and behind-the-scenes jobs are at risk, but ITV plans to reinvest savings across other programme genres while supporting staff through the transition.
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Daily Mirror broke the news in London, United Kingdom on Tuesday, May 20, 2025.
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