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L’oréal’s Strategy to Combat Leadership in Brazil
Summary by braziljournal.com
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When Marcelo Zimet took control of L’Oréal Brazil in 2019, the local market for beauty and personal care passed by a moment of consumer trade — with brands putting on cheaper products or reducing packaging grammatical to keep the price. “We never play this game,” said the CEO to Brazil Journal. “Our game has always been to bring innovation to the countryside.” Zimet decided to go against the sea: it has accelerated the launchs, especially those …
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