L’Oréal to Acquire a Majority Stake in Innovist, a Leading Digital-First Indian Personal Care House of Brands

L’Oréal acquires majority stake in Innovist as global giants double down on India

Under the agreement, Innovist’s founders Rohit Chawla, Sifat Khurana and Vimal Bhola will retain minority stakes and continue to run the business alongside L’Oréal India

LOreal acquires majority stake in India-based beauty brand Innovist, deepens India expansion - The Tribune

French beauty major L'Oreal Groupe on Thursday announced that it has signed an agreement to acquire a majority stake in Indian digital-first personal care brand Innovist, marking a significant expansion of its presence in one of the world's fastest-growing beauty markets.

L’Oréal buys control of Innovist as India beauty battle intensifies

L'Oréal SA is acquiring a majority stake in Indian beauty startup Innovist. This move strengthens L'Oréal's position in India's rapidly expanding personal care market. Innovist, known for its science-led brands like Bare Anatomy, will continue to be run by its founders. This partnership aims to capture younger, digitally-savvy Indian consumers.

French beauty and cosmetics giant L’Oreal seals deal to acquire majority stake in Innovist

Under the agreement, the Innovist founding team will remain in place, as minority shareholders, and will continue to operate and scale the business in collaboration with L’Oréal India