PARIS – L’Oréal is now the official beauty partner of the Paris Saint-Germain soccer club, unlocking new partnerships for its brands, beginning with Vichy Laboratoires. The tie-in between the world’s largest beauty company and reigning two-time UEFA Champions League winner will last through 2028, and is the first of its kind for L’Oréal. It is […]
With its success in the field, the PSG is a club that inspires the lusts of the biggest brands. On Thursday, it formalized its partnership with L-Oréal. The PSG is one of the most followed clubs in the world. It has supporters all over the world and its performances on the ground allow it to ...