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Vogue Has Started Using AI Models — What Does It Mean for Beauty Standards?

NEW YORK, UNITED STATES, JUL 25 – An AI-generated model created by Seraphinne Vallora appears in a Guess ad in Vogue, sparking fan backlash and boycott calls against both brands, according to several users.

Summary by Metro News
Vogue itself hasn’t deployed AI models first-hand, but it's seemingly approved an advert which does. What does it mean for beauty standards?

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Metro NewsMetro News
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Vogue has started using AI models — what does it mean for beauty standards?

Vogue itself hasn’t deployed AI models first-hand, but it's seemingly approved an advert which does. What does it mean for beauty standards?

·London, United Kingdom
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The CutThe Cut
Left

Looks Like There’s an AI Model in Vogue

A Guess advertisement in the August issue of ‘Vogue’ features a suspiciously airbrushed blonde and very fine print.

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JennyJenny

Vogue Used an Artificial Intelligence Model in Its Issue and Caused Reactions

There is also dissatisfaction with Guess, since the artificial intelligence model in the Vogue issue was in an advertisement for the brand.

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The Cut broke the news in on Thursday, July 24, 2025.
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