The “silver economy” is expected to generate US$16 trillion annually worldwide by 2030, according to estimates from the World Economic Forum. This is a market that brings together businesses driven by the increase in life expectancy and the growing participation of people over 50 in consumption and investment.
In Brazil, the number of people over 60 is 32 million (16% of Brazilians), according to a 2024 IBGE report. This group generates around R…
The “silver economy” is expected to generate US$16 trillion annually worldwide by 2030, according to estimates from the World Economic Forum. This is a market that brings together businesses driven by the increase in life expectancy and the growing participation of people over 50 in consumption and investment.
In Brazil, the number of people over 60 is 32 million (16% of Brazilians), according to a 2024 IBGE report. This group generates around R…