Long May the Range Rover Reign

Long May the Range Rover Reign

“Who would buy it?” That was the question the higher-ups at the Rover company asked themselves back in the early 1950s when they dreamt up an entirely new category of car: the luxury SUV. Of course, it wasn’t called that seven decades ago (“SUV” entered the vernacular in the mid-’70s), but the British automobile maker was toying with the idea of creating a hybrid of its Land Rover (a workhorse vehicle for farmers, inspired by the wartime Jeep, t…