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Long lines seen at Leesburg 7 Brew location on Labor Day for ‘Jackpot Day’
The free Brew Doh toy with two drink purchases drew two-hour waits and traffic backups as supplies ran out at some stores, customers said.
On Monday, 7 Brew Coffee launched its nationwide "Jackpot Day" promotion, offering customers a free "Brew Doh" squishy toy with the purchase of two medium or large drinks.
The "Brew Doh" is a branded version of the popular NeeDoh stress reliever, a sensory toy widely sought for helping with anxiety, fidgeting, and as a collectible item.
Police in multiple states, including Indiana and Kentucky, directed traffic as customers lined up for hours, backing up roads near Glendale and Brookfield locations.
With only 700 NeeDohs provided per store, most locations exhausted supplies within three hours, leaving frustrated customers while others listed items online for up to $500.
Despite the 7 p.m. cutoff, limited inventory left many disappointed, though customer Serena Klein said, "I think it was worth it," after waiting two hours in line.