Nike Becomes London City Lionesses Sponsor as Well as Kit Partner in World Record Deal
7 Articles
7 Articles
The Spanish player bought WSL's rights in Spain and was the trigger for the millionaire London City Lionesses contract with Nike. As Alexia is changing women's football from London.
The London City Lionesses are planning to attack the big players in world football. Club owner Michele Kang is investing heavily in the English women's team, which is only starting the second season in the first league. Now she is drawing a big deal ashore.
Nike becomes London City Lionesses sponsor as well as kit partner in world record deal
Nike has extended its partnership with London City Lionesses to become the Women’s Super League club’s front-of-shirt sponsor as well as kit maker for a world record fee of over £3m. The sponsorship is described as a multi-year deal and comes as Nike has also extended its kit contract with London City until 2032. The club’s new shirts will feature an image of the Greek goddess Nike from which the sportswear giant takes its name and will be debut…
London City Lionesses Secure Historic Nike Deal as Michele Kang Confirms Largest Women’s Football Shirt Sponsorship Surpassing Premier League Equivalents
Michele Kang has announced London City Lionesses’ landmark Nike shirt sponsorship arrangement, establishing women’s football’s largest independent front-of-shirt deal surpassing anticipated Atlanta NWSL equivalent and exceeding certain men’s Premier League arrangements. The historic sponsorship combined with their comprehensive summer recruitment including Alexia Putellas and Mary Earps establishes extraordinary institutional investment suggesti…
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