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Livestreaming & Virtual Concerts Are Making Money, But Is Australia Missing Out?
Summary by The Music
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Livestreaming & Virtual Concerts Are Making Money, But Is Australia Missing Out?
Livestreamed shows and VR concert experiences were generally viewed as stop-gaps during the pandemic lockdowns, and discarded as soon as concerts and festivals put out their “back in business” tags.But there is an upsurge in interest, notably from Gen Z live music fans.Australian promoters, though, remain cautious about adopting it, citing ongoing challenges. Two told The Music they might introduce it down the track, but have no current plans.Ho…
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