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Liverpool's Original 'This Is Anfield' Sign Sells for 'Record Price'

Budds said the sign sold for nearly eight times its £15,000 guide price and set a record for a UK sports stadium interior sign.

Summary by Liverpool Echo
A sign that was once displayed at Liverpool’s Anfield stadium was sold for more than £100,000 at an auction on Wedesday afternoon

7 Articles

Liverpool EchoLiverpool Echo
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Liverpool's original 'This Is Anfield' sign sells for 'record price'

A sign that was once displayed at Liverpool’s Anfield stadium was sold for more than £100,000 at an auction on Wedesday afternoon

·Liverpool, United Kingdom
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ProtothemaProtothema
Right

Anfield's First Historic Sign Sold at Auction for £115,000, Watch Video

"This is Anfield" was a decision by historic manager Bill Shankly so that opponents could see it before entering the stadium.

·Marousi, Greece
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Irish IndependentIrish Independent
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Liverpool’s original ‘This is Anfield’ sign sold at auction for £150,000

·Dublin, Ireland
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BBC NewsBBC News
Center

Liverpool FC's 'This Is Anfield' sign fetches £115k at auction

The original sign from Liverpool's stadium tunnel fetched almost eight times its estimated guide price.

·London, United Kingdom
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The TelegraphThe Telegraph
Lean Right

'This is Anfield' sign sold for £150000

·London, United Kingdom
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DVDV

The Famous Anfield Sign Sold for an Inflated Price

The original "This is Anfield" sign from the Anfield tunnel has been sold at auction for £115,000, far exceeding its original estimate. The sign was first put up in 1972 at the suggestion of a Liverpool groundsman. The idea was to remind Liverpool players of the demands of the club and at the same time have a psychological effect on opponents. Bill Shankly initially rejected the wording "Welcome To Anfield" as he thought it was too friendly, so …

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The Telegraph broke the news in London, United Kingdom on Wednesday, September 9, 2026.
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