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Published Liverpool, United KingdomUpdated

Liverpool confirm 'multi-year' Adidas deal with record revenue targeted - Liverpool Echo

  • Liverpool has confirmed Adidas as their new kit partner, beginning August 1, 2025, after ending their deal with Nike.
  • The partnership, described as a multi-year deal, is understood to be worth over £300 million and is expected to increase revenue significantly.
  • LFC CEO Billy Hogan expressed excitement about the reunion, recalling past successes and iconic kits created together.
  • Adidas will supply match kits and gear for Liverpool's men's, women's, and academy teams.
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49 Articles

Center

These are the three jerseys expected to accompany Adidas' return to Liverpool. – @Footy headlines While Liverpool formalized yesterday Monday its new partnership with Adidas to equip the club from the 2025-26 season, the first visuals of the Reds' future jerseys are already circulating on the web. This major contract, estimated at around 70 million per year, marks the German equipment manufacturer's grand return to Anfield. The collaboration wil…

·France
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Right

After five years, the Reds are not continuing their collaboration with the American company and have signed for the third time with the Germans.

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Liverpool FC broke the news in Liverpool, United Kingdom on Monday, March 10, 2025.
Sources are mostly out of United Kingdom (7)
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