Primark Would Come to Mexico by Liverpool's Hand
7 Articles
7 Articles
Primark will arrive in Mexico with Liverpool under a franchise model, although there is still no date for opening its first shops.
Liverpool and Primark announced an alliance to bring the Irish fast fashion chain to Mexico through franchises
Primark, the brand that will arrive in Mexico by Liverpool, was founded in Ireland in 1969 and currently operates more than 500 stores. Liverpool and Primark sign strategic alliance to expand the clothing brand in Mexico appeared first in the CEO.
The formula chosen for Mexico will be different from that used in markets where it operates directly: Primark will enter through a franchise managed in alliance with El Puerto de Liverpool.
The Mexican chain will add Primark to its portfolio of global brands, in an alliance that expands its commercial strategy and opens a new commitment to accessible fashion.
The Irish fast fashion chain founded in 1969 operates more than 500 stores in 19 global markets.
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