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Live at GS1: Coca-Cola’s Topo Chico Shows Packaging’s Frontline Role in 2D Barcode Ascendency
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Live at GS1: Coca-Cola’s Topo Chico Shows Packaging’s Frontline Role in 2D Barcode Ascendency
At GS1 Connect, Coca-Cola’s Ryan Vann and Schnucks’ Mike Wait shared lessons from piloting 2D barcodes on Topo Chico, revealing why the shift from 1D to 2D is a careful evolution—not a quick flip—for even the biggest brands.
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