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Live at GS1 Amplify: Why Retail’s Future Demands Smarter Packaging

Summary by Packaging World
At GS1 Amplify, David Polinchock of Brand Experience Lab challenged brands to rethink packaging for a tech-driven, omnichannel world—where captivating experiences, not just data capture, define the future of retail.
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Packaging WorldPackaging World

Live at GS1 Amplify: Why Retail’s Future Demands Smarter Packaging

At GS1 Amplify, David Polinchock of Brand Experience Lab challenged brands to rethink packaging for a tech-driven, omnichannel world—where captivating experiences, not just data capture, define the future of retail.

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Packaging World broke the news in on Wednesday, June 11, 2025.
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