LIV Golf Adds Rolex as Official Partner, Plans to Sell Stakes in Franchises

Why Rolex Decided The Time Was Finally Right To Partner With LIV Golf

In the hushed, manicured corridors of professional golf, the Rolex crown has long served as the sport’s silent superego. For decades, the Swiss watchmaker was the guardian of the establishment, its green-and-gold signage a fixture at Augusta National and the R&A, ticking away the seconds of history with the detached reliability of an old-money patriarch. But this week, the patriarch did something that would have been unthinkable three years ago:…

South Africa joins LIV Golf’s global expansion through new Rolex partnership

JOHANNESBURG, SOUTH AFRICA – LIV Golf has announced Rolex as an Official Partner, marking a significant alignment between one of sport’s most respected luxury brands and golf’s most globally ambitious league. The partnership will centre on delivering an exclusive and elevated hospitality programme for Rolex guests, expanding the Swiss watchmaker’s presence into international territories while offering premium access to elite players and experien…

LIV Golf adds Rolex as official partner, plans to sell stakes in franchises

Luxury Swiss watch brand Rolex has doubled down on its golf presence with a new commercial agreement with LIV Golf, the team-based golfing tour backed by Saudi Arabia.

LIV Golf lands Rolex in high-profile alliance

The post LIV Golf lands Rolex in high-profile alliance appeared first on SportsMint Media. LIV Golf has confirmed a new partnership with the Swiss luxury watchmaker, Rolex, with the brand set to become an official partner of the LIV Golf League from the 2026 season. The agreement marks one of the most significant commercial deals in the league’s history and brings one of global sport’s most established and prestigious brands into LIV Golf’s expa…