LIV Golf Faces Uncertain Future as Saudi Arabia Signals Shift in Sports Investment

LIV Golf faces uncertain future as Saudi Arabia signals shift in sports investment

Having spent more than $5-billion in five years on the LIV Golf project, Saudi Arabia appears to be reshaping its entire sports investment portfolio.

LIV Golf's future clouded as Saudis now want sports to make money

Key topics:LIV Golf funding cut as Saudi fund reviews $5bn lossesSaudi PIF pulls back from global sports deals as ROI focus growsShift to returns: focus on World Cup 2034, domestic sports, NewcastleSign up for your early morning brew of the BizNews Insider to keep you up to speed with the content that matters. The newsletter will land in your inbox every morning on weekdays. Register here.Support South Africa's bastion of independent journalism,…

LIV Golf just the start. Saudis abandon sportswashing after huge loses

Spending billions on ambitious sport projects and over-paying superstars such as Cristiano Ronaldo and Neymar can no longer be justified, officials say.

Saudis Now Want Sports to Make Money, Clouding LIV Golf's Future

Saudis now want sports to make money, clouding LIV Golf’s future

Saudi Arabia’s potential reversal on its costly golfing venture is part of a wider pullback on sports investing, as it looks to prioritize returns, rather than cultural influence.

Will LIV Survive Past 2026?

What a wild sequence of events we all witnessed over the past few days. The short summary? In the face of several reports indicating that LIV Golf is on the verge of being defunded by the Saudi Arabia Public Investment Fund, the league responded by saying it is moving forward “full throttle” with this year’s season. As for after the 2026 season? Speculation remains that LIV will be forced to close shop. Here is everything we know. Read to the en…