The Hidden Business of the Submissive Internet "Tradwife"
Researchers found 63% of posts used revenue tactics while promoting submission, marriage and motherhood as a modern lifestyle brand.
5 Articles
5 Articles
The hidden business of the submissive internet "tradwife"
A recent analysis of popular social media accounts reveals that influencers promoting a return to strict traditional gender roles are highly focused on generating revenue alongside their patriarchal messages. The study, published in *Psychology of Women Quarterly*, illustrates how the aesthetics of the past are used to normalize restrictive hierarchies while creating lucrative online businesses. These accounts encourage young audiences to adopt …
Little House On The Prairie Creator Says 'Tradwife' Life Skills Shouldn't Be 'Cornered'
Netflix’s new Little House On The Prairie adaptation has been dubbed a “must-watch” by critics – partly because of its more complex treatment of women, Native Americans, and minorities. The story follows the Ingalls family’s life after leaving Wisconsin for Kansas. But while it’s proven a hit among fans, some still feel the “wholesome” and “twee” nature of the series makes it a little too saccharine. Set in 1869, the show reflects a “transformat…
Cooking with flawless quadriple aprons, baking strawberry cakes, laying freshly ironed white sheets and welcoming the husband with perfectly combed hair. The scene seems to have been extracted from an American advertisement from the 1950s. But it is not an archive: it is one of the contents that today inundates TikTok, Instagram and YouTube under a carefully produced aesthetic that romanticizes the return of the "traditional wife." Behind that n…
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Bias Distribution
- 50% of the sources lean Left, 50% of the sources are Center
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