Little Caesars Registers “Liru Sisa” and “Liru Cisa” Before the IMPI After Viralizing in Networks

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Thousands of Mexicans have been saying “Liru Sisa” for years when they talk about Little Caesars. The phrase was born as a phonetic deformation of the original name and ended up jumping from daily conversations to memes, TikTok videos and social media posts. But what seemed like just an internet joke took on another dimension when it became known that the pizza chain officially registered “Liru Sisa” and “Liru Cisa” before the Mexican Institute …

Quintana Roo Hoy

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Redacción/Grupo Cantón The Little Caesars chain officially registered with IMPI the names “Liru Sisa” and “Liru Cisa”, viral expressions created by Mexican users on social networks. Mexico.- What started as a simple joke among social media users ended up becoming an official commercial protection strategy. The fast food chain Little [...] The post Little Caesars registers “Liru Sisa” and “Liru Cisa” before IMPI after viralizing in networks appea…