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Liquid gold: The evolution of (and big money behind) sport's champagne shower victory celebrations
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Liquid gold: The evolution of (and big money behind) sport's champagne shower victory celebrations
After Spain lifted the World Cup this summer, you can be sure that the team had a healthy glug of champagne. Indeed, the event’s official champagne, Taittinger, had even created a special limited edition Brut Reserve for the occasion. What a shame then, at least for wine lovers, that so much of it will be sprayed into the air.“That’s not how wine is meant to be enjoyed — we’d rather it was sipped than sprayed,” laughs Matteo Lunelli, the CEO of …
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