Liquid Death Named Official Iced Tea of Arizona, Nebraska, in Cheeky ad Campaign

Arizona (Neb.): Liquid Death courts small town in effort to gain ground on popular tea brand

A popular beverage company found themselves struggling with brand association against a long-standing canned iced tea staple turned to a small Nebraska town for help toppling its Goliath.

Liquid Death named official iced tea of Arizona, Nebraska, in cheeky ad campaign

Arizona named Liquid Death as its official iced tea. Not the state, but rather Arizona Township, Nebraska, about 50 miles north of Omaha in Burt County.

Liquid Death named official iced tea of Arizona_ Nebraska_ in cheeky ad campaign

Arizona named Liquid Death as its official iced tea. Not the state, but rather Arizona Township, Nebraska, about 50 miles north of Omaha in Burt County. ...

Liquid Death Becomes The Official Iced Tea Of... Arizona?!

Liquid Death has a new campaign out as they went to the trouble of making themselves the Official Iced Tea of Arizona! ... Sort of

State of Confusion for Liquid Death Iced Tea?

In the clip below, the unofficial mayor of Arizona, Neb., proclaims Liquid Death the town’s official iced tea. A certain other brewed beverage is gonna be jealouZ! “Since we’ve only been selling it for a couple years, awareness that we make low calorie iced tea is still low,” LD SVP of marketing Dan Murphy tells Muse. “We thought it would be funny if we could be the official iced tea of Arizona in some capacity. We had brainstormed what it woul…