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Piers Morgan Slams Lionel Messi for ‘Shameless Bragging’ with Arrogant Claim About GOAT Debate vs Cristiano Ronaldo in Retirement Video

The Michelob Ultra campaign lists Messi’s Argentina honors and stats, ending with a claim that the GOAT debate is settled.

  • On Thursday, September 3, 2026, Lionel Messi marked his international retirement by sharing a new Michelob Ultra advertisement that presents his Argentina career as a bar receipt, concluding with "GOAT debate-settled."
  • The 39-year-old soccer legend appeared in six FIFA World Cups, guiding Argentina to 2022 World Cup triumph after ending a 28-year title drought and winning multiple Copa America titles during his storied career.
  • Listing specific milestones, the receipt-style campaign itemizes 21 goals, 99 chances created, and 23 World Cup matches won across six tournaments, cementing Messi's legacy through quantifiable achievement.
  • Symbolizing the end of his tenure, the advertisement features a bartender asking "Closing out?" to reference the conclusion of a career that redefined Argentina's football legacy.
  • Messi's long-standing partnership with Michelob Ultra extends beyond this campaign; he has collected more World Cup Man of the Match trophies sponsored by the brand than any other player.
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USA Today broke the news in New York, United States on Wednesday, September 2, 2026.
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