US Edition
Lindt Weighs Making Chocolate Bunnies in NH as Trump Tariffs Hit
Lindt plans up to $10 million investment to produce Easter chocolate in the US and avoid 15% EU import tariffs under current US trade policies.
- Lindt & Sprungli is planning to produce its Easter bunnies, Santas, and other empty chocolate shapes domestically in the United States to circumvent the tariffs on Swiss imports implemented by the Trump administration.
- This move follows the US imposing a 39 percent tariff on Swiss imports, provoking companies in Switzerland and the EU to seek ways to reduce tariff impacts.
- Lindt currently makes many products locally in Europe and Switzerland, sells them regionally, and is expanding its Stratham, New Hampshire site as part of a broader capacity increase in the US.
- In 2024, Lindt’s US sales rose 4.9 percent to US$843 million while cocoa cost increases pushed average product prices up 16 percent in the first half of 2025.
- The production shift and investment in US facilities aim to sidestep tariffs and maintain Lindt’s competitiveness in the largest chocolate market amid ongoing trade tensions.
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17 Articles
Lindt plans gold bunny production in the USA. Trump tariffs force the Swiss company to rethink. Up to 10 million dollars of investment planned.
Lindt weighs making chocolate bunnies in NH as Trump tariffs hit
Swiss chocolatier Lindt & Spruengli AG may shift production of its world-famous, gold-wrapped Easter bunnies to the United States to sidestep import tariffs imposed by the Trump administration.
According to today's report, the Bloomberg agency, which is based on internal sources of the company, the plan would involve investments of up to $10 million to produce bunnies, Santa Claus and other chocolate figures in the U.S.
Switzerland weighs the risk of a 39% increase in export tariffs, the largest increase for industrialised countries
Lindt & Sprüngli reportedly considering shifting Easter bunny production to US
Swiss chocolate manufacturer Lindt & Sprüngli could relocate the production of its gold-wrapped Easter bunnies to the US in order to circumvent the import tariffs imposed by the Trump administration.
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