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Lilly India’s ‘We Know Now’ campaign challenges stigma around obesity
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Lilly India’s ‘We Know Now’ campaign challenges stigma around obesity
New Delhi: Eli Lilly and Company (India) has launched its integrated awareness campaign, ‘We Know Now’, to reframe public discourse around obesity. The initiative focuses on moving the conversation away from personal blame and towards a scientific understanding of obesity as a chronic and biologically influenced condition. The campaign highlights the need for evidence-based care, supported by lifestyle modification, and encourages those affecte…
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