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Liftoff closes minority investment deal with General Atlantic - Mobile Marketing Reads

Summary by Mobile Marketing Reads
Liftoff, a leading AI-powered performance marketing platform for the mobile app economy, has closed a new minority investment from global growth equity firm General Atlantic, strengthening its capital base and accelerating its next stage of expansion. The deal, which was first announced in early May, brings General Atlantic alongside Blackstone, Liftoff’s majority investor since 2021. […] More The post Liftoff closes minority investment deal wit…
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Mobile Marketing Reads broke the news in on Thursday, July 3, 2025.
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