Liftoff Announces Close of Minority Investment from General Atlantic

General Atlantic Invests in AI-Powered Liftoff, Boosting Mobile App Marketing

In a move that underscores the growing convergence of AI and mobile app marketing, Liftoff, an AI-powered performance marketing platform, has secured a minority investment from General Atlantic. The deal, first announced in May, sees General Atlantic join Blackstone, which has been Liftoff’s majority investor since the company’s formation through the 2021 merger of Liftoff and Vungle. Source

Liftoff Announces Close of Minority Investment from General Atlantic

REDWOOD CITY, Calif., July 1, 2025 /PRNewswire/ -- Liftoff, an AI-powered performance marketing platform for the mobile app economy, today announced the close of its minority investment from General Atlantic, a leading global investor. The transaction was originally announced on…