Life Science Companies Step Into the D2C Space: A New Era of Access and Innovation
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Life Science Companies Step Into the D2C Space: A New Era of Access and Innovation
Life science companies typically operate through B2B models. They sell to labs, healthcare systems, and hospitals. However, consumer demands have changed, encouraging life science brands to enter the direct-to-consumer (D2C) space. The need for faster access to healthcare solutions, technological advancements, and the opportunities surrounding profits and consumer data all play a role. As a result, product development, marketing, and talent nee…
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