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Life Insurers To Spend Rs 450 Crore On Three Year Awareness Campaign To Boost Penetration

Summary by NDTV Profit
Battling a fall in penetration, life insurance companies on Wednesday committed to spending at least Rs 450 crore on a three-year multimedia awareness campaign.The Insurance Awareness Committee launched the campaign with the theme 'Sabse Pehle Life Insurance', which will have contributions from all life insurance players on the basis of their premium incomes."We will spend at least Rs 150-160 crore per year, and we have commitments lined up to r…
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The financial supervision BaFin has examined dynamic hybrid products from life insurers. And: Many life insurers still need to catch up in dealing with these consumer risks. The complexity of the products carries considerable risks. This applies not only to the insured but also to the rest of the stock. The role of the redeployment algorithms is particularly critical. read more

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NDTV Profit broke the news in on Wednesday, July 2, 2025.
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