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Lidl to drop broadcast TV ads in France

Summary by KULR-TV

German hard discount food retailer Lidl announced Thursday it would halt spots on broadcast television in France, where it is one of the country's top advertisers.

40 Articles

franceinfo.fr

Lean Left

For Lidl, Advertising on French Tv, It's No Longer Worth It.

Condemned in July 2025 to pay millions of euros to a competitor for illegal advertisements on the small screen, Lidl has just announced that he stopped advertising in France. The brand denounces too great regulatory constraints.

24 hours ago

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telex.hu

Lean Left

Lidl No Longer Advertises on French Tv, the Company Was Fined Huf 16 Billion

It was supposed to keep its promotional products at the advertised price for 15 weeks, but it did not comply.

1 day ago

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Le Monde

Lean Left

Lidl Decides to Quit Advertising on French Tv

Lidl is shifting its advertising strategy towards digital media in the face of regulations that are considered too rigid, changing the balance between traditional media and web giants.

1 day ago·Paris, France

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Le Figaro

Lean Right

Lidl Puts an End to Advertisements on French Television Invoking Too Restrictive a Regulation

In July, the German discounter was ordered to pay a heavy fine for illegal advertising.

1 day ago·Paris, France

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Bangkok Post

Lean Right

Major supermarket chain stops advertising on TV in France

PARIS - The German deep-discount food retailer Lidl has announced that it would stop advertising on broadcast television in France, where it is one of the country’s top advertisers.

1 day ago·Bangkok, Thailand

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The Killeen Daily Herald

+25 Reposted by 25 other sources

Center

Lidl to drop broadcast TV ads in France

German hard discount food retailer Lidl announced Thursday it would halt spots on broadcast television in France, where it is one of the country's top advertisers.

1 day ago

Read Full Article

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