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Fluffy Fresh Experts: Lidl Sends Rabbits to Quality Control

Summary by news38.de
Lidl relies on fluffy quality checkers: At Easter start, the discounter sends rabbits into the fresh control – with surprising results.

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Lidl relies on fluffy quality checkers: At Easter start, the discounter sends rabbits into the fresh control – with surprising results.

Two things rabbits are known for: their fine noses and their preference for fresh vegetables. These characteristics make the furry little animals perfect brand ambassadors for the Lidl Fresh Promise. And the Easter campaign shows that they also have a perfect rhythm feeling.

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At Easter, the retailer launches a social media campaign with animal quality inspectors.

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news38.de broke the news in on Tuesday, March 31, 2026.
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