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Lidl Revamps Rewards Scheme but some Customers Are Unimpressed
Lidl said shoppers can earn points on spending and use them for rewards, while some long-standing freebies are being removed.
- On Tuesday, May 5, Lidl launched Lidl Plus Points, replacing its Coupon Plus scheme and ending monthly spend-based freebies for Lidl Plus app users.
- Lidl GB Chief Customer Officer Louise Weise said the change provides "more freedom" to decide rewards, claiming the company responded to customer demand for greater flexibility in earning and redeeming benefits.
- Every pound spent now converts to one Lidl Plus Point redeemable in the Rewards Marketplace, with double points on fresh fruit through May 22 and 100 welcome points for app users.
- Despite the new system, many shoppers expressed disappointment on social media over losing monthly freebies, specifically noting missing rewards previously triggered at £10, £50, and £100 spend targets.
- Personalised coupons and weekly offers remain available as Lidl maintains its status as one of the UK's cheapest supermarkets, operating 1,000 stores nationwide during the transition.
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17 Articles
17 Articles
lancashiretelegraph.co.uk+3 Reposted by 3 other sources
Customers furious at Lidl app changes and say they will prove a 'costly mistake'
Lidl has defended recent changes to its loyalty app that shoppers have called a 'downgrade' that treats customers as 'dimwits'
·Blackburn, United Kingdom
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Bristol Post+2 Reposted by 2 other sources
Lidl revamps rewards scheme but some customers are unimpressed
Lidl has announced the revamp of its popular Lidl Plus loyalty scheme, but some shoppers are unhappy with the changes as some of their favourite features has been removed
·Bristol, United Kingdom
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Daily MirrorReposted by 
OK!
OK!Lidl's loyalty scheme changes spark shopper complaints over new system
Lidl has overhauled its Lidl Plus loyalty scheme, replacing popular features with a new points-based rewards system, leaving some shoppers frustrated with the changes
·London, United Kingdom
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Manchester Evening NewsReposted by 
Cambridge News
Cambridge NewsLidl rolls out new rewards scheme but shoppers have same complaint
Lidl shoppers can now take advantage of the supermarket's new rewards scheme, which allows them to pick their own rewards – but some aren't happy with the change
·Manchester, United Kingdom
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Coverage Details
Total News Sources17
Leaning Left1Leaning Right0Center12Last UpdatedBias Distribution92% Center
Bias Distribution
- 92% of the sources are Center
92% Center
C 92%
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