Lidl boosts sports brand Crivit to take on Decathlon - RetailDetail EU

Unveiled last March, the Crivit X.3 is one of Lidl's first electric bikes equipped with a 9-speed Shimano transmission. An efficient and durable model in the city, it is currently available for 1,199 euros instead of 1,699 euros on the brand's website. [Read more] Download our Android and iOS app! You can read our articles, reports, and watch our latest YouTube videos.

Lidl boosts sports brand Crivit to take on Decathlon - RetailDetail EU

Lidl wants to make its sports brand Crivit “the strongest exercise brand in Europe”. The discounter is giving its private label sports brand its own identity and wants to put it in the spotlight with a large-scale campaign. Own identity In its new, striking orange branding, Crivit presents itself as independent brand, with Lidl not as a parent but as a distribution channel. The discounter is even disappearing from Crivit’s central communication,…