Target, Walmart and Amazon among brands losing LGBTQ+ consumer spending, new survey says

LGBTQ Consumers Shift Spending Away from Target, Walmart and Amazon

By: Paul Goldberg | Senior Political Correspondent | LGBT Politics USA LAS VEGAS, NV — (June 18, 2026) — A growing number of LGBTQ consumers are adjusting their shopping habits based on how they perceive corporate commitments to diversity, equity, and inclusion (DEI), according to a new report from the Human Rights Campaign Foundation. The findings [...] The post LGBTQ Consumers Shift Spending Away from Target, Walmart and Amazon appeared first …

LGBTQ shoppers are pulling back from Target, Walmart, and Amazon over DEI rollbacks

Nearly 72% of LGBTQ+ consumers say they buy fewer products from companies they see as reducing diversity commitments, a new HRC survey found

Target, Walmart and Amazon among brands losing LGBTQ+ consumer spending, new survey says

LGBTQ+ consumers are shifting spending toward companies they view as supporting DEI and away from those seen as retreating, HRC survey finds.

LGBTQ+ Consumers Shift Brand Loyalties Based on DEI Policies

**Changing Consumer Trends**: Research from the Human Rights Campaign Foundation reveals that nearly 72% of LGBTQ+ consumers are reducing purchases ...