LG ELECTRONICS SHOWCASES AN EXPANDED BUILT-IN PORTFOLIO WITH SKS AND LG BUILT-IN LINEUPS AT EUROCUCINA 2026
LG is expanding its European built-in push with AI-enabled appliances, modular designs and live demonstrations aimed at both luxury and mass-premium buyers.
- On Tuesday, April 21, 2026, LG Electronics began showcasing its SKS luxury brand and new LG Built-in solutions at EuroCucina 2026 in Milan, Italy, during the international kitchen exhibition.
- This exhibition reflects LG's strategy to expand presence across European ultra-premium and mass-premium market segments, with the exhibition space more than double the size of its 2024 footprint.
- Featured products include the Camera Oven with AI Gourmet technology, which recognizes ingredients and recommends optimal cooking settings, and the All Free 30-inch Induction Cooktop supporting flexible placement of up to five cookware items.
- LG is also participating in the Fuori Salone design event, where visitors can explore the SKS Showroom at Via Manzoni and experience the luxury brand's philosophy following last year's rebranding.
- The HS Company recently integrated its Robot Business Division to incorporate advanced robot technologies into home solutions, aiming to enhance consumer quality of life and promote sustainability through thoughtfully designed appliances.
16 Articles
16 Articles
LG ELECTRONICS SHOWCASES AN EXPANDED BUILT-IN PORTFOLIO WITH SKS AND LG BUILT-IN LINEUPS AT EUROCUCINA 2026
Company Expands Presence in European Built-in Market With Tailored Innovations Reflecting Latest Design and Lifestyle Trends
[Digital Daily Reporter Ok Song-i] LG Electronics announced on the 21st that it is accelerating its push into the European kitchen appliance market by showcasing its largest-ever lineup of premium built-in appliances in Milan, Italy, the hub of European design. LG Electronics is participating in 'EuroCucina,' a kitchen appliance and furniture trade fair held as part of 'Milan Design Week 2026,' the world's largest design exhibition, which takes…
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