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Exciting News for Liverpool Fans: Liverpool FC Opens Its First Retail Store in South Africa Soon

Liverpool FC partners with Old School to open official stores in South Africa, home to 12.5 million supporters, starting with e-commerce and shop-in-shop locations.

Liverpool Football Club (LFC) is set to open its first official standalone merchandise stores in Africa. This is after signing a long-term retail partnership with Old School (formally Old School Rugby Jerseys) – one of South Africa’s leading supporter and leisurewear brands. The five-year agreement will see Old School operate official LFC retail outlets across South Africa, marking the club’s first physical retail presence on the continent. The …

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retailtimes.co.uk broke the news in on Tuesday, January 6, 2026.
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