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Why American Eagle Tapped Sydney Sweeney for Its Priciest Campaign Yet
GLASGOW, UK AND MAJOR US CITIES, JUL 22 – HEYDUDE expands internationally with Lewis Capaldi as ambassador, while American Eagle targets back-to-school sales with Sydney Sweeney and innovative AI and 3D marketing, Deloitte forecasts $30.9 billion spending.
- On July 23, American Eagle Outfitters launched its most expensive fall campaign yet, featuring 27-year-old actress Sydney Sweeney. The campaign highlights the brand’s denim heritage with prominent displays in locations such as Times Square and the Sphere in Las Vegas.
- The campaign aims to reinvigorate denim sales amid a challenging retail environment and cautious consumer spending noted in 2025, prompting the brand to place big bets on star power like Sweeney.
- It includes AI-powered Snapchat try-on technology, a 20-story 3D Times Square billboard, and a limited-edition denim jacket inspired by Sweeney’s on-set style launching August 10.
- Chief Marketing Officer Craig Brommers described the campaign as "a reset" that will "push buttons," combining optimism, humor, and sensuality, while reinforcing American Eagle's jeans authority especially with Gen Z consumers.
- This campaign signals American Eagle's effort to maintain relevance and broaden reach despite economic uncertainty, leveraging cultural moments and new media to compete strongly in the back-to-school market.
13 Articles
13 Articles
The hype around Sydney Sweeney doesn't stop – and that's all! This is proven by the latest, rather sexy pictures from the "Euphoria" beauty. Because the jeans brand American Eagle asked Sweeney for the latest campaign in front of the camera. The 27-year-old was seductive in front of the camera and proved: Denim can just be so sexy!Sweeney lets a deep lookA lot of excitement comes from a picture set of the campaign.
Sydney Sweeney Wore A Denim Jacket With Nothing Underneath & Positively Slayed
American EagleAs a fashion industry darling and ambassador to the likes of Miu Miu and Jimmy Choo, among others, Sydney Sweeney has near-unlimited access to some of the most luxurious, intricate, and possibly flamboyant closets. And when the Euphoria star does wear couture on red carpets and fashion weeks, she knocks it out of the park. But despite enjoying the high-glam life of a celeb, she’s still an all-American girl at heart, with a special …
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