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Levi's doubles down on DTC strategy as loyalty program expands in Europe

Summary by retailtimes.co.uk
Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! Levi Strauss & Co. continues to strengthen its DTC-first strategy, with the expansion of its member program, Levi’s® Red TabTM, into four new European markets. Consumers in Poland, Ireland and Denmark, can now access the exclusive membership benefits, while Switzerland will be joining in June. This rollout i…
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retailtimes.co.uk broke the news in on Tuesday, April 1, 2025.
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