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Levi Strauss expands direct-to-consumer strategy across Europe

Summary by Apparel Resources
With the launch of Levi’s Red Tab, its member program, in four new European territories, Levi Strauss & Co. has strengthened its DTC first strategy. Exclusive membership perks are now available to customers in Poland, Ireland, and Denmark; Switzerland will join in June. Red Tab now boasts approximately 38 million subscribers worldwide since its 2020 […] The post Levi Strauss expands direct-to-consumer strategy across Europe appeared first on App…
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Levi Strauss expands direct-to-consumer strategy across Europe

With the launch of Levi’s Red Tab, its member program, in four new European territories, Levi Strauss & Co. has strengthened its DTC first strategy. Exclusive membership perks are now available to customers in Poland, Ireland, and Denmark; Switzerland will join in June. Red Tab now boasts approximately 38 million subscribers worldwide since its 2020 […] The post Levi Strauss expands direct-to-consumer strategy across Europe appeared first on App…

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Internet RetailingInternet Retailing

Levi's grows Red Tab membership programme in Europe - InternetRetailing

Denim giant Levi’s is aiming to strengthen its DTC-first strategy, with the expansion of its member scheme, Levi’s Red Tab, introducing it into four new European markets. Consumers in Poland, Ireland and Denmark, can now access the exclusive membership benefits, while Switzerland will be joining in June. Levi’s said this rollout is a key step in its commitment to delivering a seamless, omnichannel shopping experience that helps build fans for li…

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Internet Retailing broke the news in on Thursday, April 3, 2025.
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