Levi Strauss to sell Dockers to brand management firm Authentic Brands Group
- Levi Strauss has agreed to sell Dockers to Authentic Brands Group for $311 million, according to an announcement made on Tuesday.
- Levi Strauss created Dockers in 1986 as an alternative to denim for consumers.
- CEO Michelle Gass stated that selling Dockers aligns with Levi Strauss's strategic priorities to focus on direct-to-consumer efforts and women's and denim lifestyle investments.
- Authentic Brands Group is acquiring the intellectual property of Dockers, a well-known khaki brand created by Levi Strauss.
40 Articles
40 Articles
Levi's to stop making iconic range known as 'casual Friday' staple for millions
LEVI’S is calling time on Dockers — the khaki trousers brand that helped define “Casual Friday” for generations of American office workers. The iconic label is being sold off after nearly four decades, as fashion trends continue to favour stretchy trousers and comfy athleisure wear. Levi StraussBeyoncé stripped down in a laundrette while clutching a bucket of diamonds and wearing a £77 pair of Levi’s Premium 501 jeans[/caption] AlamyThe move com…
Levi Strauss Will Sell Dockers to Authentic Brands for $311 Million
Levi Strauss & Co. has entered a pact to sell khaki maker Dockers to Authentic Brands Group for an initial transaction value of $311 million, as the denim retailer seeks to bolster its namesake brand and premium products.
Levi Strauss to sell Dockers to Authentic Brands for $311 million to focus on core labels
Levi Strauss on Tuesday said it will sell its Dockers apparel brand to Reebok and Van Heusen owner Authentic Brands Group for $311 million to focus on its flagship Levi's brand and the Beyond Yoga activewear line.
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