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Less Reach Through "Link in Bio"? Instagram Boss Clarifies
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"Video first, carousels instead of individual images, matching caption: In order to achieve the highest possible reach on Instagram, TikTok and Co., there is a lot to consider. However, not every rule of thumb stands up to reality. How different different content formats perform on the most common social media platforms, a recent study reveals – with surprising insights for creators and brands. Million posts analyzed:What 2025 on social performa…
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