Leo XIV, the new Pope, geopolitics and marketing: an explanation for merchants

The election of Robert Francis Prevost as Leon XIV, an Augustin born in Chicago and pastorally formed in Peru, places in Rome a pontiff with a double perspective: that of the developed and structured North, and that of the South, a more excluded from the universal context, more pastoral, closer. This dual identity (and nationality) allows him to be a geocultural bridge particularly at a time of growing global fragmentation. In geopolitical terms…

FOR IMMEDIATE RELEASE: 12/5/25PRESS CONTACT: Edder Díaz Martínez, Communications Manager, GreenLatinos, edderdiazmartinez@greenlatinos.org, 602-832-6039 WASHINGTON— Last week, 130 Catholic cardinals from more than 70 countries met in a conclave to determine the next Pope. On the second day, American Robert Francis Prevost was elected Pope, taking the name of Leo XIV. Following the announcement of this news, the founding president and CEO of Gree…

The election of Leo XIV as the new leader of the Catholic Church is much more than a religious event: it is a fact of global relevance with political, social and, yes, eventually, market implications. For marketing professionals, understanding the contexts of power—even spiritual ones—is indispensable to plot strategies, interpret behaviors and anticipate global narratives. From the communication of values to the construction of global narrative…