Leica Celebrates 100th Anniversary and 1 Millionth M Camera With Leica M11-D Centenary Set

Spiegel

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A hundred years ago, Leica introduced the first series-produced 35mm camera. The company is doing well: revenue is rising, the camera market has recovered, and Leica is building up further segments.

focus.de

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Optimistic view forward in the anniversary year: Leica benefits from the recovery in the global camera market and concreteises its smartphone plans.

Salzburger Nachrichten

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Leica cameras belong to the premium segment in photography and cost up to 20,000 euros. For the 100-year anniversary, one also reports a record turnover, whereby it was thought that digital photography was only a temporary trend. However, the German brand Leica is now also inextricably linked to Salzburg.