US EditionLEGO Unveils Smart Bricks with Sensors
LEGO launches a screen-free interactive play system with over 20 patented innovations, debuting with three Star Wars sets featuring sensor-packed Smart Bricks and Smart Minifigures.
- Lego has introduced Smart Bricks, which are tech-filled versions of its building blocks that feature sensors, lights, and sound capabilities.
- Lego claims these are its 'most revolutionary innovation' in nearly 50 years, focusing on tech-enabled products launching in March.
- The Smart Brick is equipped with sensors, lights, and a sound synthesizer, allowing it to respond to movement and surroundings.
- The first Smart Play sets will be themed around Star Wars, launching on March 1 with pre-orders starting in three days.
139 Articles
139 Articles
Lego's high-tech Smart Brick is dividing its adult fanbase
Lego unveiled its upcoming Smart Brick technology at this year's CES.LegoLego's newly announced Smart Brick is proving polarizing among its fanbase.It's Lego's latest exploration into bringing technology into its traditionally analog toy sets.Adult Lego fans told Business Insider how they felt about the move.Small speakers hum as two "Star Wars"-themed Lego lightsabers clash. Lights beam from the top of a Lego-built airplane. A roaring engine so…
Lego has just introduced his first intelligent layman, a new system with which the famous toy blocks can “cover life”. Innovation was presented this week at the Consumer Electronics Show (CES) 2026, the world’s most important technology fair. The company designed a system called LEGO SMART Play, which already circulated some rumors, but was finally confirmed. It consisted of the development of a block containing a custom chip, called “Smart Bric…
LEGO unveils new LEGO Smart Brick at CES — here’s everything you need to know
LEGO stunned fans and tech watchers at CES 2026 with a groundbreaking announcement that could reshape how physical play meets interactive technology. The toy maker introduced its LEGO SMART Play™ platform, anchored by the new Smart Brick, a familiar 2×4 LEGO element packed with cutting-edge hardware that lets LEGO creations respond, interact, and come to life, all without the need for screens or apps.
Lego Unveils 'Most Revolutionary Innovation' in 50 Years
Lego is rolling out a high-tech twist on its classic bricks, though not everyone is thrilled about it. At CES 2026 in Las Vegas, the Danish company introduced "Smart Bricks," sensor-packed tiny blocks that light up, make sounds, and respond to movement, launching in March with a Star Wars set,...
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