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Lego’s Biggest New Brick Upgrade in Decades Divides Fans

Summary by Semafor
The NewsLego’s latest invention — its biggest in half a century, the company says — is dividing fans over its tech integration. The “Smart Brick” looks similar to a traditional Lego block but includes a chip allowing it to flash, make sounds based on movement, and react to other so-called smart Lego pieces. Fans have had mixed reactions, with some criticizing the steep cost, sound quality, and worries that the company has prioritized technologic…

4 Articles

Lean Left

A Lego stone with a computer and a 40-minute battery – what's the point? After testing, our author finds that Lego hasn't had such a good idea for a long time.

·Germany
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According to critics, electronic Lego stones could undermine children's fantasies. Lego does not want to become completely digital, but Smart Play is the future.

·Germany
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Bias Distribution

  • 100% of the sources lean Left
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Heise broke the news in Germany on Friday, January 9, 2026.
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